Media and missions coming together to portray God's perspective to the world, engaging imaginations and capturing hearts for the Kingdom of Heaven.
What does that look like?
Media is a powerful force in shaping cultures. While most people would acknowledge that fact, few would be able to clearly state exactly how or why media shape society's behaviors and even worldviews. I believe it is because media presents a unique ability to engage imagination and stir desire. Whether it is a chorus that gets stuck in your head, a plot twist in a movie that captures your curiosity, or a photograph that even momentarily arrests your attention, media has succeeded in changing what you think about. Right now, your attention is a commodity that CEOs, journalists, advertisers, producers, musicians, artists, writers, and journalists are all vying for. They pay hefty sums to find out exactly what you want to see, in hopes that they can associate themselves with a message you've already accepted. Then, with varying degrees of success, they slip in their own message. Sometimes it's a product or a service that you're urged to buy. Other times it's an opinion, a cause, a lifestyle, an event, or any number of things.
But we believe we have a superior message.
We believe that the lifestyle of the Kingdom is the only one that truly fulfills and satisfies the desires of the human heart.
We believe that media can form a common frame of reference and a shared experience that allows people across the globe to form communities for the glory of God.
We believe that the power that audiovisual media wields must be wielded by those who are wholly submitted to the lordship of Jesus Christ, otherwise it holds great potential for harm.
We believe that technology is yet another tool in our arsenal that can be used to promote justice, righteousness, and peace, touching the world with the good news of Jesus Christ.
That is why we're going. Because people need to see, hear, and know the message of the Gospel.
"And how shall they believe in Him of whom they have not heard?" ~Romans 10:14
Sunday, December 28, 2008
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